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Which companies use Google Tag Manager?

What CipherCue observes about Google Tag Manager across tracked organisations: adoption, where it concentrates, and the organisations running it on their public infrastructure.

50.4% of the 39,357 European organisations we observe running analytics or tag manager are on Google Tag Manager
Google Tag Manager is the number 2 analytics or tag manager of 8 we track in Europe. See the full Analytics market →

A few of the organisations we observe running Google Tag Manager. Sign up free to filter and view the full list by country and sector.

See all 4,583 organisations using Google Tag Manager

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How this is observed: CipherCue continuously probes the public-facing infrastructure of tracked organisations. Google Tag Manager is detected via HTTP response headers, HTML fingerprints, and TCP service banners. Each observation is timestamped and stored alongside its evidence. See the observation methodology for full detail.
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