Which European companies use Google Tag Manager?

Name: Organisations observed running Google Tag Manager in Europe
Creator: CipherCue

What CipherCue observes about Google Tag Manager across European organisations: adoption, where it concentrates, and the organisations running it on their public infrastructure.

Europe only All regions

50.4% of the 39,357 European organisations we observe running analytics or tag manager are on Google Tag Manager

Google Tag Manager is the number 2 analytics or tag manager of 8 we track in Europe. See the full Analytics market →

Where Google Tag Manager is most observed

United Kingdom		297
Poland		203
Germany		111
France		111
Italy		101
Ireland		79
Spain		63
Netherlands		43

Google Tag Manager by sector

Technology		487
Healthcare		445
Business Services		400
Manufacturing		380
Not Found		377
Industrials		163

A sample of the organisations observed

A few of the European organisations we observe running Google Tag Manager. Sign up free to filter and view the full list by country and sector.

BANK SPÓŁDZIELCZY W JAROCINIE

Information Technology

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See all 1,232 European organisations using Google Tag Manager

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Google Tag Manager by country

Belgium France Germany Ireland Italy Netherlands Poland Spain Sweden Switzerland United Kingdom Browse all technologies →

How this is observed: CipherCue continuously probes the public-facing infrastructure of tracked organisations. Google Tag Manager is detected via HTTP response headers, HTML fingerprints, and TCP service banners. Each observation is timestamped and stored alongside its evidence. See the observation methodology for full detail.

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