CIPHERCUE

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Analytics market share in Europe

Of the 39,355 European organisations we observe running a analytics or tag manager, 75.9% are behind Google.

75.9% of European analytics or tag manager users are on Google
Vendor Share of analytics or tag manager users Companies
Google
75.9%
29,858
Google
50.4%
19,836
Meta
10%
3,947
Adobe
1.4%
563
Twitter
0.3%
104
Amplitude
0.1%
31
Mixpanel
0.1%
29
Twilio
0.1%
22

Share is each vendor's count of distinct European organisations observed running it, divided by all European organisations we observe running any analytics or tag manager (the identified set). A company can appear under more than one vendor, so shares can sum to over 100%. Figures come from CipherCue's own HTTP and DNS observations and update as new observations land.

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