Of the 39,357 European organisations we observe running a analytics or tag manager, 75.9% are behind Google Analytics.
| Product | Share of analytics or tag manager users | Companies |
|---|---|---|
| Google Analytics |
75.9%
|
29,861 |
| Google Tag Manager |
50.4%
|
19,837 |
| Meta Pixel |
10%
|
3,947 |
| Adobe Analytics |
1.4%
|
563 |
| Twitter Pixel |
0.3%
|
104 |
| Amplitude |
0.1%
|
31 |
| Mixpanel |
0.1%
|
29 |
| Segment |
0.1%
|
22 |
Share is each product's count of distinct European organisations observed running it, divided by all European organisations we observe running any analytics or tag manager (the identified set). A company can appear under more than one product, so shares can sum to over 100%. Figures come from CipherCue's own HTTP and DNS observations and update as new observations land.
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