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Which European companies use Google Analytics?

What CipherCue observes about Google Analytics across European organisations: adoption, where it concentrates, and the organisations running it on their public infrastructure.

75.9% of the 39,357 European organisations we observe running analytics or tag manager are on Google Analytics
Google Analytics is the most-observed analytics or tag manager of 8 we track in Europe, ahead of Google Tag Manager at 50.4%. See the full Analytics market →
Poland
942
United Kingdom
388
Germany
211
France
179
Italy
124
Spain
108
Ireland
87
Switzerland
56
Public Sector
744
Not Found
683
Business Services
674
Manufacturing
580
Technology
578
Healthcare
527

A few of the European organisations we observe running Google Analytics. Sign up free to filter and view the full list by country and sector.

See all 2,431 European organisations using Google Analytics

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How this is observed: CipherCue continuously probes the public-facing infrastructure of tracked organisations. Google Analytics is detected via HTTP response headers, HTML fingerprints, and TCP service banners. Each observation is timestamped and stored alongside its evidence. See the observation methodology for full detail.
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