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Which companies use Google Analytics?

What CipherCue observes about Google Analytics across tracked organisations: adoption, where it concentrates, and the organisations running it on their public infrastructure.

75.9% of the 39,357 European organisations we observe running analytics or tag manager are on Google Analytics
Google Analytics is the most-observed analytics or tag manager of 8 we track in Europe, ahead of Google Tag Manager at 50.4%. See the full Analytics market →

A few of the organisations we observe running Google Analytics. Sign up free to filter and view the full list by country and sector.

See all 6,956 organisations using Google Analytics

Free, no credit card. Filter and view every organisation observed running Google Analytics, alongside their full tech stack, hosting geography, and observed change history.

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How this is observed: CipherCue continuously probes the public-facing infrastructure of tracked organisations. Google Analytics is detected via HTTP response headers, HTML fingerprints, and TCP service banners. Each observation is timestamped and stored alongside its evidence. See the observation methodology for full detail.
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